Getting Ready To List

Things to do before you list…


1. Establish Your Goals:

Now that you’ve decided to sell your home, it would be a good idea to outline your goals Write down if you’d like to sell your house within a certain time frame or make a particular profit margin. I’ll work with you to map out the best path to achieve your objectives and set a realistic time frame for the sale. 

2. Pricing Is Key To Getting Your Home Sold:

One of the first things I’ll do will be to prepare a comparative market analysis to see what comparable homes are selling for in your neighborhood and the average time they take to sell.  I will need to take into account the condition of your home, what comparable homes in your neighborhood are selling for, and the state of the overall market in your area. Studies show that homes which are overpriced take longer to sell and the homeowners often end up receiving less than if they had priced it right to begin with. That’s why it is crucial to price your home right!

3. Prepare Your Home:

Most of us don’t keep our homes in “showroom” condition. We tend to overlook piles of boxes in the garage, broken porch lights, and doors or windows that stick. It’s time to break out of that owner’s mindset and get your house in tip-top shape. The condition of your home will affect how quickly it sells and the price the buyer is willing to offer. First impressions are the most important. I’ll be able to offer advice and suggestions to help you take a fresh look at your home and suggest ways to stage it and make it more appealing to buyers.

  • A home with too much “personality” is harder to sell. Removing family photos, mementos and personalized decor will help buyers visualize the home as theirs.
  • Make minor repairs and replacements. Small defects, such as a leaky faucet, a torn screen or a worn doormat, can ruin the buyer’s first impression.
  • Clutter is a big no-no when showing your home to potential buyers. Make sure you have removed all knick-knacks from your shelves and cleared all your bathroom and kitchen counters to make every area seem as spacious as possible.

4. Get The Word Out:

Now that you’re ready to sell, let’s set up a marketing strategy specifically for your home. There are many ways to get the word out, including:

  • The Internet
  • Yard signs
  • Open houses
  • Agent caravans
  • Social media marketing
  • Agent-to-agent referrals
  • Direct mail marketing campaigns

In addition to listing your home on the MLS, I’ll use a combination of these tactics to ensure maximum exposure so that your home will be seen by the most qualified buyers. The first 2-4 weeks of any new listing are the busiest and driving traffic to your home is a priority.

5. Be Prepared:

Once your home is listed, we’ll be ready to receive and negotiate offers, negotiate any repairs the buyers may request and lastly prepare to close!  In these three steps, I’ll always be working on your behalf, ensuring potential buyers are prequalified, reviewing all aspects of proposed contracts and offers, negotiating with your best interests in mind, and making sure the everything is properly prepared for the closing process.